The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth. Which is more dangerous, a gun or a swimming pool? Which should be feared more: snakes or french fries? Why do sumo wrestlers cheat? In this groundbreaking book, leading economist Steven Levitt--Professor of Economics at the University of Chicago and winner of the American Economic Association's John Bates Clark medal for the economist under 40 who has made the greatest contribution to the discipline--reveals that the answers. Joined by acclaimed author and podcast host Stephen J. Dubner, Levitt presents a brilliant--and brilliantly entertaining--account of how incentives of the most hidden sort drive behavior in ways that turn conventional wisdom on its head.
Taking account of both the defensive and the enterprising investor, outlines the principles of stock selection, explains simple portfolio policy, and offers advice on a range of strategies.
Sharing both her personal and professional story, the former marketing director of Facebook and CEO and Founder of Zuckerberg Media reveals how she balances her career with motherhood. 100,000 first printing.
A remarkable contribution from a new voice. If you read one leadership book this year, pick Winning from Within .'>
In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness. The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father's life. As Christensen struggled with the disease, the question "How do you measure your life?" became more urgent and poignant, and he began to share his insights more widely with family, friends, and students. In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my personalrelationships become enduring sources of happiness? How can I avoid compromising my integrity--and stay out of jail? Using lessons from some of the world's greatest businesses, he provides incredible insights into these challenging questions. How Will You Measure Your Life? is full of inspiration and wisdom, and will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Draws on the examples of top executives to explain how business leaders can achieve success by accomplishing tasks, engaging others, and evaluating their own decisions and actions.
The author builds on previously defined philosophies to reveal why entrepreneurs are critical to the success of any enterprise, in a guide that discusses seven key skills in the areas of leadership, money management, and customer service.
Includes words and phrases from all of United States history and from such current subcultures as technology and the Internet, the media, recent immigrants, and fashion.
Provides tips on achieving success in business and in life, discussing thinking big, passion, instincts, creating luck, fear, revenge, momentum, focus, and prenuptial agreements, and includes frequently asked questions and testimonials.
Shares a year's worth of advice for business people in a volume that conveys the author's trademark philosophies about the individual, management, society, and change.
Argues that Americans' constant striving for self-expression and distinction is what drives the consumer society and the continuing cycles of alternative lifestyles that involve a break with contemporary mores and values lead to new opportunities for new products, ad campaigns, and marketing efforts. Original. 25,000 first printing.
Sick of managers and colleagues swooping in, stealing credit, and leaving behind steaming deposits of you-know-what? In this fun, illuminating parable, we follow Charlie the Seagull as he learns that the secret to being successful boss lies in a deeper understanding of what management really is and how our actions are perceived by those around us.
Presents family financial fluency - the insight, knowledge and vocabulary that the couples need to communicate effectively about their money and their feelings about it. This book offers up dozens of real-life scenarios between couples, with actual scripts and suggestions of how to broach touchy subjects with your significant other.
This is the first book to truly capture Donald Trump. A man consistently ranked in the Top 100 Richest People in the world, Trump also brings the perspective of an entrepreneur who overcame an extremely public bankruptcy -- all thanks to his unique approach to life and business, "Think big and kick ass!"
Presents a story of a top Wall Street player who chronicles his own transformation from a straight arrow believer in the markets, to a jaded critic who reveals how the insiders game is really played. This work looks at the investing business that is extremely relevant in post-scandal world.
The author identifies the need for aggressiveness in today's business environment, discussing in a series of brief, humorous chapters how to ruthlessly defeat professional adversaries using no-holds-barred tactics.